{"id":42,"date":"2021-03-21T17:42:43","date_gmt":"2021-03-21T17:42:43","guid":{"rendered":"https:\/\/www.lexicon-partners.com\/?page_id=42"},"modified":"2021-12-21T10:21:50","modified_gmt":"2021-12-21T10:21:50","slug":"approach","status":"publish","type":"page","link":"https:\/\/www.lexicon-partners.com\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n

We bring together business needs, experience of senior executives and subject matter expertise to create impactful strategies fast!
\n<\/span><\/h3>\n

Our \u201cassembly\u201d model ensures engagement from senior executive team members throughout the duration of the project, with the relevant experience and expertise required for each specific business challenge.
\nIt is what truly sets us apart.<\/p>\n

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How we get there<\/h3>\n

A robust process that helps us design a solution tailored to your needs<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″ el_class=”dimg”] \t

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Discover<\/a><\/h2>\r\n\t\t\t\t

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the real corporate challenge or opportunity through stakeholder engagement, research and analytics of in-house and external data, parallel worlds<\/p>\n

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Develop<\/a><\/h2>\r\n\t\t\t\t

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strategies, opportunity territories, plans, ideas, and\u00a0 organizational capability<\/p>\n

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Design<\/a><\/h2>\r\n\t\t\t\t

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and innovate to create relevant and unique solutions services, experiences or products<\/p>\n

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Deliver<\/a><\/h2>\r\n\t\t\t\t

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solutions within the organisation by managing or overseeing the process of delivery and ensuring alignment throughout the organisation<\/p>\n

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Decode<\/a><\/h2>\r\n\t\t\t\t

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measure the success of the solutions for future learnings<\/p>\n

<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\t\r\n\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/6″][vc_empty_space][vc_column_text]<\/p>\n

We co-own challenges to the end.<\/b><\/span><\/h3>\n

Our definition of success is not a delivery of a report. It is the delivery of value into the business.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/6″][vc_single_image image=”503″ img_size=”200×300″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1625562835780{margin-bottom: 40px !important;background-image: url(https:\/\/www.lexicon-partners.com\/wp-content\/uploads\/2021\/05\/banner-home-2.jpg?id=284) !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”4\/6″][vc_column_text]In addition to strategy development, we recognise the critical importance of strategy delivery. Moving from paper-value to real-value <\/strong><\/span> by execution and integration within the business.<\/p>\n

Our consulting, corporate and start-up backgrounds enable us to support our clients not only in challenge identification and solution creation but also in navigating stakeholder management and delivery.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1620138327460{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Our “Assembly\u201d model<\/span><\/h3>\n

We understand that different businesses and different projects need different expertise \u2026. !<\/p>\n

\u201cOne size NEVER fits all.\u201d<\/span><\/p>\n

Lexicon operates on an agile model of core team members assigned to clients with an agile team of committed associates with diverse industry, technical and subject matter expertise who are assembled specifically for each project. Our team brings with them decades of experience in their respective fields, across geographies and industries. This enables us to bring together diverse expertise of senior professional with decades of experience across industries and categories, all without breaking the bank.[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”476″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]<\/p>\n

We strongly believe in Purpose. It keeps people passionate and is the glue that engages the ecosystem.<\/p>\n

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Our Need for Duality:
\nIn a dynamic world duality is critical<\/span><\/h3>\n

We strongly believe in long term Purpose. It keeps people passionate and is the glue that engages the ecosystem. However, our trading environment is constantly evolving and more fluid than ever. Hence, agility of response to our dynamic trading environment and consumer needs not only pose everyday business challenges but is critical to retaining this engagement<\/p>\n

We understand the duality of needs between:<\/strong><\/p>\n

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  • Purpose & Profitability,<\/span><\/li>\n
  • Agility & Stability,<\/span><\/li>\n
  • Innovation & Practicality,<\/span><\/li>\n
  • Strategy & Execution.<\/span><\/li>\n<\/ul>\n

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    Our Trinity:<\/span><\/h3>\n

    Combining the key experience elements into a sweet spot!<\/span><\/h4>\n

    Our client base <\/b>comprises of a diverse range of industries. From start ups, multi-national corporations to social enterprises and ranges from consumer goods, to hospitality, and education.<\/p>\n

    This allows us to bring together the agility (from start-ups<\/i>), robust insights, brand & marketing principles (from global consumer goods companies<\/i>) and blend it with the softer service & experience development (from hospitality<\/i>), to build a robust and encompassing approach to developing and delivering solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”664″ img_size=”full” alignment=”center” css=”.vc_custom_1626687496205{margin-bottom: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1635674868011{padding-top: 0px !important;}”][vc_column css=”.vc_custom_1620138354201{padding-top: 0px !important;}”][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1620138427625{padding-top: 0px !important;}”][vc_column_inner el_class=”12px” width=”1\/6″ css=”.vc_custom_1620122172537{margin-top: 70px !important;margin-bottom: 70px !important;background-color: #f2f2f2 !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″ css=”.vc_custom_1620121454797{margin-top: 70px !important;margin-bottom: 70px !important;background-color: #f2f2f2 !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″ css=”.vc_custom_1620121448728{margin-top: 70px !important;margin-bottom: 70px !important;background-color: #f2f2f2 !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″ css=”.vc_custom_1620121440497{margin-top: 70px !important;margin-bottom: 70px !important;background-color: #f2f2f2 !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″ css=”.vc_custom_1620121387295{margin-top: 70px !important;margin-bottom: 70px !important;background-color: #f2f2f2 !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″ css=”.vc_custom_1620123772128{padding-top: 0px !important;padding-left: 0px !important;}” offset=”vc_hidden-xs”][vc_single_image image=”191″ img_size=”full” css=”.vc_custom_1620121952135{margin-top: 30px !important;margin-bottom: 30px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_tta_tabs][vc_tta_section title=”Discover” tab_id=”1620154050286-7e882bd3-6354″][vc_column_text]<\/p>\n

    The real corporate challenge\/ opportunity through stakeholder engagement, research and analytics of in-house and external data<\/p>\n

    [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Develop” tab_id=”1620154050311-4ef04b05-8eae”][vc_column_text]<\/p>\n

    Strategies, opportunity territories, plans, Ideas\u2026<\/p>\n

    [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Design” tab_id=”1620154066306-9866c444-df55″][vc_column_text]<\/p>\n

    Innovate and create relevant and unique solutions service, experience or product<\/p>\n

    [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Deliver” tab_id=”1620154075944-42de2a67-b439″][vc_column_text]<\/p>\n

    Solutions within the organisation by managing or overseeing the process of delivery<\/p>\n

    [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Decode” tab_id=”1620154090294-3e0dfe4e-9bf1″][vc_column_text]<\/p>\n

    Measure the success of the solutions for future learnings<\/p>\n

    [\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][vc_empty_space][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]<\/p>\n

    What we do<\/span><\/h3>\n

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    Strategy<\/strong><\/p>\n

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    Execution<\/strong><\/p>\n

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    Discover<\/span><\/h2>\n

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    Research:<\/b><\/p>\n

      \n
    • Qualitative<\/li>\n
    • Quantitative<\/li>\n
    • Desk research<\/li>\n
    • In-depth interviews<\/li>\n
    • Analytics<\/li>\n
    • Data mining<\/li>\n<\/ul>\n

      Project scoping:<\/b><\/p>\n

        \n
      • Briefing \/ immersion<\/li>\n
      • Success metrics \/ targets<\/li>\n<\/ul>\n

        Stakeholder engagement:<\/b><\/p>\n

          \n
        • Stakeholder interviews<\/li>\n
        • Kick-off session \/ facilitation<\/li>\n<\/ul>\n

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          Develop<\/span><\/h2>\n

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          • Strategies<\/li>\n
          • Brands<\/li>\n
          • Value proposition<\/li>\n
          • Positioning<\/li>\n
          • Products & services<\/li>\n
          • Plans (commercial, brand, sales, loyalty & marketing)<\/li>\n
          • Team structures & capability needs<\/li>\n<\/ul>\n

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            Design<\/span><\/h2>\n

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              \n
            • Brand expression & guidelines<\/li>\n
            • Brand assets<\/li>\n
            • Product<\/li>\n
            • Customer experience<\/li>\n
            • Service culture & training<\/li>\n
            • Processes<\/li>\n
            • Ways of Working<\/li>\n<\/ul>\n

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              Deliver<\/span><\/h2>\n

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              • Project management<\/li>\n
              • Internal engagement<\/li>\n
              • Session facilitation<\/li>\n
              • Training & coaching<\/li>\n<\/ul>\n

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                Decode<\/span><\/h2>\n

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                  \n
                • Measurement Plan<\/li>\n
                • Feedback<\/li>\n
                • Case studies<\/li>\n
                • Consumer research<\/li>\n
                • Mystery shop<\/li>\n
                • Audit<\/li>\n
                • Brand quality<\/li>\n<\/ul>\n

                  [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”2\/3″][vc_column_text]<\/p>\n

                  Relevant expertise and an agile model that drives results.<\/span><\/h3>\n

                  We operate on an agile model of a core team and a network of industry and technical experts who serve as committed associates to Lexicon.<\/p>\n

                  Our team brings with them decades of experience in their respective fields, across geographies and industries.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”206″ img_size=”full” css=”.vc_custom_1620123758724{padding-top: 0px !important;}”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]<\/p>\n

                  The seniority of the team working on each account, with the right expertise, at the right time, is what drives our ability to take a project from strategy development to strategy delivery (often project managing the process).<\/span><\/p>\n

                  It is what truly sets us apart.<\/span><\/p>\n

                  [\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/4″][vc_single_image image=”210″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”3\/4″][vc_column_text]Our environment is constantly evolving and more fluid than ever. Change is not a constant, it\u2019s a given! It is now the speed of change that pose the real business challenge.<\/p>\n

                  The need for businesses to be forward-thinking and agile has never been more apparent. The ability to pivot quickly is not only imperative for success today but also sustainability of the business for the future.[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]<\/p>\n

                  Our role: To ensure that this is at the core of all our plans and designs.<\/span><\/p>\n

                  [\/vc_column_text][vc_row_inner css=”.vc_custom_1620123742348{border-radius: 1px !important;}”][vc_column_inner width=”2\/3″ css=”.vc_custom_1620123726119{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #ea3223 !important;border-left-style: solid !important;border-right-color: #ea3223 !important;border-right-style: solid !important;border-top-color: #ea3223 !important;border-top-style: solid !important;border-bottom-color: #ea3223 !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_column_text]For businesses to compete in a hyperlinked and fast-moving world, our strategies must be:<\/p>\n

                  Agile<\/span>\u00a0\u00a0\u00a0\u00a0 Bespoke<\/span>\u00a0\u00a0\u00a0\u00a0 Creative<\/span>\u00a0\u00a0\u00a0\u00a0 Dynamic<\/span>\u00a0\u00a0\u00a0\u00a0 Executionable<\/span><\/strong><\/p>\n

                  It\u2019s also not enough that the strategy looks good on paper but it must also have the ability to be embedded within the business to deliver results and create value.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1620123790269{padding-top: 0px !important;}”][vc_single_image image=”215″ img_size=”full” alignment=”center” css=”.vc_custom_1620140535625{padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

                  [vc_row][vc_column][vc_empty_space][vc_column_text] We bring together business needs, experience of senior executives and subject matter expertise to create impactful strategies fast! Our \u201cassembly\u201d model…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nApproach - Lexicon Partners (Singapore)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lexicon-partners.com\/approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Approach - Lexicon Partners (Singapore)\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][vc_column_text] We bring together business needs, experience of senior executives and subject matter expertise to create impactful strategies fast! 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